
Recently, the SIA has received an increasing number of reports that ‘insurance advisors’ claiming to be from the Swiss Insurance Association have contacted private individuals to sell them insurance solutions. As an industry association, the SIA does not sell any insurance products, and distances itself from these dishonest sales methods.
The Swiss Insurance Association (SIA) has become aware that self-professed insurance advisors are attempting to sell health insurance and other insurance solutions over the phone in its name – even calling people who have officially requested no marketing calls and, unfortunately, often doing so in a disrespectful, even aggressive manner. The industry association for Swiss private insurers represents the political interests of its members in Switzerland and abroad, but absolutely does not sell any insurance solutions.
The SIA expressly distances itself from ‘fake’ insurance advisors and from their dishonest sales methods, and also reserves the right to take legal action.
If you receive this kind of call, we recommend taking the following actions:
Health insurers come together to combat disreputable brokers
The health insurers’ associations curafutura and santésuisse have signed a joint industry agreement that stipulates binding rules for the quality of advice and brokers’ fees within the health insurance sector. The industry agreement also bans cold calling, i.e. calls to potential customers with whom no customer relationship exists. It also encompasses sanction regulations and a code of procedure that regulates what happens if the agreement is breached. The industry agreement has been in force since 1 January 2021 and was revised on 1 September 2023 and declared generally binding by the Federal Council. Further information is available from the industry association prio.swiss.
In addition, the following has also applied since 1 January 2021:
The member companies of the SIA account for more than 85 percent of the premiums generated in the Swiss market.

Switzerland’s private insurance industry is one of the most important and productive sectors of the national economy.

The SIA is the industry association of the Swiss private insurance industry. It represents the interests of its members at national and international level.
